Manchester Docks Rebranded as Salford Quays
Salford Quays: MediaCityUK
The City of Salford is a city and metropolitan borough of Greater Manchester, England. Manchester emerged as a major manufacturing centre during the industrial revolution. The Manchester Ship Canal was its gateway to the world, but when manufacturing declined the docks and Salford fell into decline. In the 1970s, 3,000 people lost their jobs in the docks when modern container ships were too large to use the Manchester Ship Canal.
Today, Manchester has a service based economy and Salford has been regenerated and rebranded as a hub for media companies. Leading the way in this agglomeration of media companies is the BBC. When the BBC closed Television Centre in West London it moved its studios from the capital to MediaCityUK.
Rebranding: this is a process that aims to change perceptions. Often a new name is given to a place to help overcome negative images. Rebranding is often undertaken as part of a regeneration project.
Regeneration: this is a process that changes a place by investing in physical changes to the built environment. New homes, offices, shops and transport services are typical features of regeneration.
Agglomeration: when companies of a similar kind cluster together this is known as economic agglomeration. This allows for economies of scale and networking among the skilled labour force.
MediaCityUK should be seen as part of a much larger rebranding project. Manchester docks has been rebranded as Salford Quays (pronounced "keys").
Salford Quays is an example of a comprehensive urban regeneration project that includes:
More information ...
If you have a little while to spare you can download Salford Milestones - a promotional PDF from Salford City Council that gives the official story.